Your information
Privacy Notice
Last updated: 30 October 2026
Who we are
Farr Travel Group Ltd is a UK travel business operating through the following brands:
Farr Travel Group
Farr Travel
Farr Luxury Travel
Farr Cruises
References in this Privacy Notice to "Farr Travel Group", "we", "us" or "our" mean Farr Travel Group Ltd.
Legal name: Farr Travel Group Ltd
Company number: 17462900
Website: www.farrtravelgroup.co.uk
Privacy contact: privacy@farrtravelgroup.co.uk
Farr Travel Group Ltd is the data controller for personal information we collect and use for our own business activities.
We work with Protected Trust Services, travel suppliers, technology providers and other organisations when arranging and administering travel. Depending on the circumstances, these organisations may process personal information on our behalf or act as separate data controllers for their own activities.
What this Privacy Notice covers
This notice explains how we collect, use, store and share personal information when you:
make a travel enquiry;
request a quotation or proposal;
make or discuss a booking;
travel on a booking arranged through us;
contact us for customer service;
use one of our websites;
use website live chat;
communicate with us by email, telephone, WhatsApp or social media;
subscribe to marketing;
contact us after travelling; or
otherwise provide personal information to Farr Travel Group.
It also applies to information about other travellers provided by a lead passenger or another person arranging travel.
Information we collect
Depending on the services you ask us to provide, we may collect the following information.
Identity and traveller information
This may include:
full name;
title;
date of birth;
gender where required by a travel supplier;
nationality;
passport number;
passport issue and expiry dates;
passport issuing country;
other travel-document information;
loyalty or membership information.
Contact information
This may include:
postal address;
email address;
telephone number;
mobile number;
preferred communication method.
Travel and booking information
This may include:
destination;
travel dates;
departure airport;
flights;
accommodation;
cruises;
transfers;
excursions;
cabin or room requirements;
passenger combinations;
booking references;
itinerary information;
previous enquiries and bookings;
traveller preferences;
special requests.
Financial and transaction information
We may hold information including:
quotation values;
amounts paid;
outstanding balances;
payment dates;
transaction references;
refund information;
information required to administer your booking.
We do not intend to store complete payment-card numbers or card security codes in our ordinary CRM, email, Google Drive, live chat or customer notes.
Where payment-card information is required, it should be entered through an approved secure payment or card-authorisation facility.
Communications
We may retain communications including:
emails;
enquiry forms;
live-chat conversations;
WhatsApp messages;
social-media messages;
customer-service correspondence;
complaints;
notes of relevant telephone discussions.
Website and technical information
Depending on your privacy choices and the technology used by the relevant website, we may collect:
IP address;
browser and device information;
referral information;
pages viewed;
interactions with website content;
session information;
cookie and similar technology identifiers.
More information is available in our Cookie Notice.
Website measurement and advertising
With Analytics permission, Google Analytics 4 measures website use in separate reports for each of our four public websites. Google Tag Manager manages the approved Google tags. Cloudflare Web Analytics measures page speed and Core Web Vitals only with Analytics permission on public pages. On the three brand websites, Zoho PageSense provides configured homepage heatmaps and masked session recordings. These tools receive technical identifiers, page and device information; they are not intended to identify you by name.
With Marketing permission, Meta Pixel measures visits and confirmed enquiries on the three brand websites. Google Ads conversion tracking will only operate when configured for an advertising account. Accepting website cookies does not subscribe you to email or WhatsApp marketing.
Our measurement events do not include names, email addresses, phone numbers, enquiry references or form answers. Google page information uses a filtered path without query strings or fragments. Behavioural tools are excluded from enquiry and other sensitive pages and URLs containing query strings or fragments. Enquiry forms, newsletter forms, inputs and confirmation content are masked for recordings. Do not put payment-card, passport or health details into ordinary enquiry messages.
We use consent as the basis for optional website analytics and advertising technologies. You can refuse or withdraw these permissions using Cookie Settings on every website. Turning a category off refreshes the page to stop its loaded tools. Google Analytics user and event data retention is configured to two months, without extending the period on new activity; aggregated reports may remain available. Other provider retention, browser storage and privacy links are explained in our Cookie Notice.
SalesIQ chat is not currently installed on the public websites. If enabled later, it will require the applicable privacy permission and its use will be explained before activation. Enquiries and newsletter subscriptions continue through our existing forms.
Cookie-choice records
When you save website privacy choices, we record a pseudonymous consent receipt containing a random identifier, the website used, the category choices, the action taken, a timestamp and the version of the notice shown. We do not use your raw IP address as the consent identifier.
Other travellers
The lead passenger or person arranging a trip may provide information about other people travelling on the booking.
If you provide personal information about another person, you should have authority to provide it and, where appropriate, make them aware of this Privacy Notice.
We use this information only where reasonably necessary to research, arrange, administer and support the relevant travel arrangements or for another purpose explained in this notice.
Children's information
Family bookings may require us to process information about children including:
names;
dates of birth;
passport details;
travel arrangements;
relevant accessibility or assistance requirements.
Our services are normally arranged by an adult rather than directly by a child.
The adult making the enquiry or booking is responsible for ensuring they are authorised to provide information about any children included in the booking.
We aim to collect only information reasonably required to provide the relevant travel services.
Health, accessibility and sensitive information
Travel arrangements may sometimes require information concerning:
medical conditions;
disabilities;
mobility requirements;
allergies;
pregnancy;
dietary requirements;
special assistance;
other information that may reveal health, religious or similarly sensitive information.
Some of this information is classed as special category personal data and receives additional protection under data protection law.
We only request this information where it is relevant to your travel requirements or where you choose to provide it.
Where required, we will ask for explicit consent to process and share relevant special category information with organisations that need it to provide the requested travel service or assistance.
You may withdraw consent, although doing so may affect whether we or a supplier can provide particular arrangements or assistance.
Where we obtain information
We may obtain information:
directly from you;
from a lead passenger or other traveller;
through one of our websites;
through JourneyFuse;
through Widgety-powered cruise or tour functionality;
through Zoho SalesIQ live chat;
by telephone;
by email;
through WhatsApp;
through Facebook, Instagram or other social media;
through referrals;
from Protected Trust Services;
from travel suppliers;
from payment providers;
from suppliers responding to a quotation or booking request.
Why we use your information
Enquiries and quotations
We use information to:
respond to enquiries;
understand your requirements;
research suitable travel options;
check availability;
obtain prices;
prepare quotations;
create itineraries and proposals;
discuss amendments.
Our lawful basis will normally be taking steps at your request before entering into a contract and, where appropriate, our legitimate interests in operating our travel business.
Making and managing bookings
We use information to:
make reservations;
provide traveller information to suppliers;
arrange and administer payments;
provide travel documentation;
manage amendments and cancellations;
communicate important information;
support you before, during and after travel.
Our lawful basis will normally be performance of a contract or taking steps at your request before entering into a contract.
Customer service
We use information to:
answer questions;
provide assistance;
resolve booking issues;
investigate complaints;
administer amendments, refunds and cancellations.
We generally rely on our contract with you and/or our legitimate interests in providing effective customer service.
Legal, accounting and regulatory purposes
We may use information to:
maintain accounting records;
comply with taxation requirements;
meet legal or regulatory obligations;
maintain evidence of transactions;
investigate fraud or misuse;
establish, exercise or defend legal claims;
respond to lawful requests from regulators or authorities.
Our lawful basis may be compliance with a legal obligation or our legitimate interests.
Security and fraud prevention
We may use appropriate information to protect customers, our systems and our business against fraud, cyber incidents, unauthorised access and misuse.
Improving our websites and services
We may analyse website and service usage to understand customer journeys, improve our websites and identify technical problems.
Where cookies or similar technologies require permission, they will be controlled through our cookie preferences.
Marketing
We may send information about Farr Travel Group holidays, cruises, destinations, offers and similar travel services where we have a lawful basis to do so.
Depending on the circumstances, this may be based on:
your consent; or
applicable rules allowing marketing of our own similar products and services to existing customers or people who have genuinely discussed purchasing from us.
You can unsubscribe from marketing at any time.
Opting out of marketing does not prevent us sending essential communications concerning an enquiry or booking.
Systems and providers we use
JourneyFuse
JourneyFuse is our primary customer relationship management and travel workflow platform.
We may use JourneyFuse to manage:
enquiries;
customers;
travellers;
proposals;
itineraries;
trips;
booking information;
communications;
tasks;
documentation;
secure payment or card-authorisation processes where available.
Google Workspace and Google Drive
We use Google Workspace for business email, documents and administration.
Relevant booking and customer documents may be stored securely in Google Drive.
Zoho
We use or intend to use selected Zoho services.
Zoho SalesIQ may be used for website live chat and visitor interaction.
Zoho PageSense may be used for website analytics and optimisation.
Zoho Marketing Automation and/or Zoho Campaigns may be used for permitted marketing communications and customer communication preferences.
Widgety
Widgety may be used to provide cruise, tour and other travel content and functionality on our websites.
Protected Trust Services
We operate through arrangements involving Protected Trust Services.
Relevant information may be provided to these organisations where necessary to arrange, administer, protect or support your booking.
Payment providers
Payment or card information may be collected using secure facilities provided through JourneyFuse, Protected Trust Services, Trust Payments, travel suppliers or other approved payment providers.
Customers should not send complete card details through ordinary email, WhatsApp, live chat, social-media messages or ordinary enquiry forms.
Travel suppliers
Arranging travel requires us to share relevant traveller information with organisations providing parts of your trip.
Depending on your booking, these may include:
tour operators;
cruise lines;
airlines;
hotels and accommodation providers;
bed banks;
transfer providers;
rail providers;
car-hire companies;
excursion and attraction providers;
destination management companies;
insurance providers;
financial-protection providers;
payment providers;
other suppliers necessary to provide the requested travel arrangements.
We aim to provide only information reasonably necessary for the relevant service.
Many travel suppliers determine independently how they use your information and therefore act as separate data controllers. Their own privacy notices may also apply.
International transfers
Travel is international by nature.
If you book travel outside the United Kingdom, personal information may need to be provided to suppliers or authorities in the country you are visiting or another country involved in providing your travel arrangements.
Some technology providers may also process information outside the UK.
Where data protection law requires safeguards for an international transfer, we will use an appropriate lawful transfer mechanism or other permitted safeguard where applicable.
Privacy laws in overseas countries may differ from UK law.
Artificial intelligence
Farr Travel Group may use approved artificial intelligence services, including tools such as ChatGPT, for legitimate business purposes including:
research;
drafting;
content creation;
administrative assistance;
technical development;
analysis of appropriately anonymised information.
We do not routinely submit identifiable customer or traveller information to general-purpose AI tools where it is unnecessary.
Complete payment-card information, card security codes, passwords, authentication credentials, passport scans and unnecessary medical or other highly sensitive personal information must not be entered into general-purpose AI systems.
Where we introduce an approved AI-enabled business service that processes personal information, we will assess the data-protection arrangements before using it and update this notice where necessary.
We do not currently use solely automated decision-making to make decisions about customers that produce legal or similarly significant effects.
How long we keep information
We retain personal information only for as long as reasonably necessary.
Our normal approach is:
Unsuccessful enquiries and quotations: normally up to 24 months after the last meaningful interaction.
Completed bookings and customer records: normally up to six years after the booking has been completed or closed where appropriate for contractual, accounting, complaint and legal purposes.
Financial and transaction information: normally for at least six years or as otherwise required by applicable accounting or taxation rules.
Passport copies and detailed passport information: only for as long as reasonably necessary to arrange and administer the relevant travel arrangements. Copies held by us will normally be removed following completion of travel when they are no longer required.
Health and accessibility information: retained only for as long as necessary for the relevant booking, assistance requirement, complaint, claim or legal obligation.
Marketing records: retained while there is a lawful reason to send marketing. Where you unsubscribe, we may retain a minimal suppression record so that your preference continues to be respected.
Complaints and disputes: relevant information may normally be retained for up to six years after the matter is concluded or longer where proceedings remain ongoing.
Security
We use reasonable technical and organisational measures intended to protect personal information against:
unauthorised access;
loss;
alteration;
misuse;
inappropriate disclosure;
destruction.
Measures include access controls, secure business systems, multi-factor authentication where available and restrictions on where sensitive information may be stored.
No internet or electronic storage system can be guaranteed to be completely secure.
Your rights
Depending on the circumstances, you may have rights including:
the right to be informed;
the right to access personal information we hold about you;
the right to correct inaccurate information;
the right to request deletion in certain circumstances;
the right to request restriction of processing;
the right to data portability where applicable;
the right to object to certain processing;
the right to withdraw consent where processing is based on consent;
rights concerning certain automated decision-making.
These rights are not absolute and applicable legal exemptions may apply.
You have an absolute right to object to the use of your personal information for direct marketing.
Exercising your rights
To make a privacy request or ask a question about how we use personal information, contact:
We may need to verify your identity before providing certain information.
Complaints
If you have concerns about how Farr Travel Group processes your personal information, please contact:
You also have the right to complain to the Information Commissioner's Office, the UK's data-protection regulator.
Information is available at:
Changes to this notice
We may update this Privacy Notice when our services, technology, suppliers, processing activities or legal obligations change.
The current version will always be available on our website and will show the date it was last updated.
