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Cookie and Website Technologies Notice
Last updated: 30 October 2026
About this notice
Farr Travel Group Ltd uses cookies and similar technologies on websites operated under the Farr Travel Group brands.
These may include:
cookies;
scripts;
tags;
tracking pixels;
local browser storage;
similar storage and access technologies.
This notice explains how these technologies are used and should be read alongside our Privacy Notice.
Who we are
Farr Travel Group Ltd operates the:
Farr Travel Group;
Farr Travel;
Farr Luxury Travel; and
Farr Cruises
brands.
Company number: 17462900
Privacy contact: privacy@farrtravelgroup.co.uk
Strictly necessary technologies
Some technologies are required for our websites and services to function properly.
They may be used for purposes including:
website security;
preventing fraud or misuse;
maintaining website sessions;
remembering privacy choices;
submitting forms;
providing functionality specifically requested by you.
Where applicable law allows these technologies to operate without consent, they may be enabled automatically.
Functional technologies
Functional technologies provide additional website functionality such as:
live chat;
remembering preferences;
interactive website features;
embedded travel functionality.
Zoho SalesIQ is an optional live-chat provider. It is not activated until its service and privacy settings are configured; it must respect the relevant cookie choices before it can load.
Where consent is legally required, the relevant technology will only operate after you have made the appropriate choice.
Analytics and website improvement
With Analytics permission, we use Google Analytics 4, Farr first-party measurement and Zoho PageSense to understand website use and improve the experience. Google Tag Manager manages our Google measurement tags. Each website has separate Google Analytics reporting. Google Analytics user and event data retention is set to two months without resetting on new activity; aggregated reports can be retained separately.
This may help us understand:
pages visited;
website navigation;
interactions with website features;
website performance;
where visitors leave a process;
opportunities to improve usability.
Where consent is required, these technologies will not operate until you have given the appropriate permission.
Our enquiry and newsletter forms and confirmation panels are masked from PageSense recordings. We do not send customer names, email addresses, phone numbers, enquiry references or form answers in our website measurement events. Recording tools are excluded from enquiry pages and pages containing query strings. Please do not enter payment-card, passport or health information in ordinary enquiry messages.
Marketing technologies
We may use marketing technologies to help us measure the effectiveness of marketing campaigns or communications.
With Marketing permission, Meta Pixel measures advertising and enquiry conversions on the three brand websites. Google Ads conversion tags may also be used when an advertising account is configured. Google Consent Mode v2 defaults to denied, and Google tags are blocked until an appropriate optional category is accepted. We do not send pre-consent Google measurement pings. Email subscriptions and WhatsApp invitations are separate choices on our forms; accepting cookies does not subscribe you. Zoho Campaigns manages consented email subscriptions.
Marketing emails may contain technologies that help us understand delivery and engagement, subject to applicable privacy and electronic-marketing rules.
Third-party travel functionality
Our websites may contain cruise, tour or other travel content provided by third parties such as Widgety.
Embedded third-party functionality may use cookies or similar technologies.
Where those technologies require consent, they should not operate until the relevant permission has been given.
Your choices
Where consent is required, our website provides controls allowing you to:
accept non-essential technologies;
reject non-essential technologies;
manage your preferences by category.
The categories may include:
Strictly Necessary;
Functional;
Analytics;
Marketing.
Rejecting non-essential technologies should not prevent you from accessing the main content of our websites, although some optional features may operate differently.
Changing your preferences
You can change or withdraw your consent at any time through the Cookie Settings or Privacy Settings link on our website.
When you turn a category off, the page refreshes to stop the scripts already loaded for that category. Save any unfinished form answers first. We clear recognised optional cookies and storage on our own website. We cannot directly erase cookies held on a third-party domain. Withdrawing blocks future loading and measurement; for help with erasing previously collected data, contact privacy@farrtravelgroup.co.uk and include your consent receipt if available. Withdrawing consent does not affect processing that was lawfully carried out before it was withdrawn.
Cookie and technology list
The register below describes our configured services. Providers may change individual cookie names; their linked notices explain their technologies in more detail. We review this register when our setup changes.
Consent records
When you save a cookie choice, we create a pseudonymous consent receipt. The record contains a randomly generated receipt identifier, the website used, the date and time, the categories selected, the action taken and the version of the privacy wording shown at the time.
The central record does not use your raw IP address as the identifier. A short receipt reference and the date of your last choice are shown when you reopen Cookie Settings on the same browser.
We use the record to respect your choice and demonstrate how and when it was made or changed. Your browser choice expires after six months, and we request a new choice sooner when our notice version changes. Consent evidence is kept separately from your enquiry and marketing contact records.
Technology register
| Provider and technology | Purpose and permission | Browser retention |
|---|---|---|
| Farr: ftg_privacy_choices, ftg_privacy_choices_v1, ftg_consent_record_v1, ftg_consent_receipt_id | Necessary: remember categories, notice version and consent evidence on each website | Choice valid for six months. Replaced on renewal or notice change; Cookie Settings shows the last receipt. |
| Cloudflare security and Turnstile | Necessary: hosting, abuse prevention and secure form delivery | Session or security-provider periods; challenge tokens are short-lived |
| Cloudflare Web Analytics | Analytics: consent-controlled page speed and Core Web Vitals on public pages. Automatic injection is disabled for these four sites. Separate Cloudflare delivery/security metrics remain necessary infrastructure. | No analytics cookies. Browser performance measurements are sent for the page visit; provider collection details. |
| Widgety cruise search | Provides requested cruise search, results and detail pages on Farr Cruises; operates independently of our optional measurement tags | Provider session/security storage; Widgety privacy information |
| Farr first-party measurement: farr_session_id, farr_source, ftg_measurement_* where used | Analytics: page journeys and confirmed enquiries; session deduplication | Session storage, removed on withdrawal. Some Travel measurements are aggregate counts without a visitor identifier. |
| Google Tag Manager (Google) | Analytics/Marketing: manages the tags permitted by your categories. Tag-specific permission checks remain in place. | The loader does not itself require an identifying cookie; tags have their own periods below. |
| Google Analytics 4: _ga, _ga_* | Analytics: traffic and confirmed enquiry measurement; separate reporting for each website. Google cookie information | Configured browser cookies up to six months; renewed after consented activity. Property-level event retention is managed separately. |
| Meta Pixel: _fbp, potentially _fbc (Meta) | Marketing: brand advertising and enquiry measurement. Advanced customer matching is not enabled. Meta cookie information | Typically up to 90 days; no Pixel loading after withdrawal |
| Zoho PageSense: zabUserID, zabHMBucket, zft-sdc, zsc*, zsr*, zsd*, ps_payloadSeqId and related experiment storage | Analytics: website use, masked recordings, heatmaps and configured experiments. PageSense cookie register | Recording session cookies generally two hours; visitor/experiment cookies up to one year. Local recording queues can persist until cleared and are removed on withdrawal. Server reporting retention follows the service plan; our initial recordings are limited to the exact public homepage URL and 2,000 recordings per brand. |
Google Ads and SalesIQ are not loaded merely because a category exists. Only services actually configured for the website are activated. We do not use Microsoft Clarity. Search Console and Bing Webmaster Tools monitor search indexing and do not install visitor tracking scripts on these websites.
Contact us
For questions about cookies or privacy, contact:
You can also obtain information about cookies and privacy rights from the Information Commissioner's Office at:
Changes to this notice
We may update this Cookie Notice when our websites, suppliers, technologies or legal requirements change.
The current version will always show the date it was last updated.
